Hybrid vs logo palette
← Back to live siteA · Hybrid (current live)
dark mono everywhere, blue-700 reserved for primary buttons + links
B · Full logo palette
pure dark mono, zero blue, same monochrome as the Crescendo mark
11.8% of claims get denied. 60% of those denials are never appealed.
Primary CTA uses blue-700, the one accent color.
11.8% of claims get denied. 60% of those denials are never appealed.
Primary CTA is gray-900. Same monochrome as the logo mark.
The math of revenue leakage
11.8%
denied industry-wide
2024 industry average
60%
never appealed
Biggest source of leakage
The math of revenue leakage
11.8%
denied industry-wide
2024 industry average
60%
never appealed
Biggest source of leakage
A · Live row uses blue
PDF parsed
CPT 99214 + 90837
Appeal drafting
Citing Aetna §31.04...
B · Live row uses dark
PDF parsed
CPT 99214 + 90837
Appeal drafting
Citing Aetna §31.04...
A · Blue button inside dark bar
15 minutes on your own data, under BAA.
Book a walkthroughB · White button inside dark bar
15 minutes on your own data, under BAA.
Book a walkthroughA · Dark finale (no change between A and B)
1995
$100K/yr
On-prem.
2015
$100K/yr
Cloud.
2026
$30K/yr
AI-native.
B · Same dark finale
1995
$100K/yr
On-prem.
2015
$100K/yr
Cloud.
2026
$30K/yr
AI-native.
A (Hybrid, current live): dark mono everywhere, blue-700 reserved for primary buttons + the live agent row + inline links. Research-backed for healthcare trust signal.
B (Full logo palette): pure dark monochrome. Buttons become gray-900 (or white-on-dark inside the dark CTA bar). Links are gray-900 + underline. Identical to what the Crescendo mark uses. Most Linear / Vercel / Anthropic.
My honest take: B looks more designed, more "premium" but riskier with conservative healthcare buyers (loses the auto-recognized "click here = blue" cue). A is the safer commercial bet, B is the bolder brand bet. Tell me which one.